If you're looking to master the art of reconnecting with your audience, you're in the right place.
Retargeting on CTV: How to recapture the attention of your key audience with Kivi
Nowadays, capturing your audience's attention is not enough; the real challenge is to get it back when it seems lost. This is where Connected TV (CTV) retargeting makes the difference, becoming the key tool to transform interest into action. At Kivi we have taken this strategy to another level with Track TV, a solution designed to measure, segment and retarget users with hyper-personalized ads that generate real results.
Why is CTV retargeting so powerful?
Imagine this, a customer visited your site, added products to the cart, but never completed the purchase. With CTV, you don't have to leave that opportunity up in the air. Retargeting allows you to re-engage users with personalized ads that appear in the right place, just when they are most receptive.
Our team of experts turned conventional retargeting into a method that transforms intent into action and gives us real-time interactions. We can help you analyze audience behavior and design customized strategies to re-engage users with messages designed to close the conversion.
CTV in LATAM: a gold mine for brands
The rise of CTV in Latin America is a phenomenon impossible to ignore. By 2024, 82% of households with internet access are already using streaming devices to consume content (Nielsen, 2023). In addition, advertising investment in CTV grew by 22% in the region during the last year, consolidating itself as the medium with the highest return in terms of engagement and conversion (eMarketer, 2024).
How does Track TV work for retargeting?
Our Track Tv tool combines advanced attribution technology with seamless integration into streaming platforms. Here we explain the process:
- Purchase intent identification: We use cookies and CTV behavioral data to recognize users interested in a product or service.
- Intelligent segmentation: We create custom audiences based on stages of the conversion funnel.
- Measurable impact: Ads are designed to speak directly to the user at the right time.
- Continuous optimization: Each interaction is measured and adjusted in real time to maximize impact.
Examples for effective campaigns in 2025
- Retail: A fashion brand uses Track Tv to re-engage users who viewed specific products in its online store. The ads show a short video with the same products and an exclusive offer for a limited time.
- Automotive: An automaker retargets prospects who searched for information about its hybrid model. CTV ads show customer testimonials and highlight key features of the vehicle, achieving a 15% increase in leads.
- Entertainment: A streaming platform uses Track Tv to re-engage users who paused their registration, reminding them of the benefits of the premium subscription and highlighting exclusive content.
Personalized creative: the key to success at CTV
In CTV retargeting, creative is as important as data. The ads that will succeed in 2025 will be those that speak directly to the audience with:
- Tailored messages based on their previous interaction.
- Irresistible promotions, such as limited access or discounts.
- Contextualized ads, reflecting exactly what the user is looking for.
We are experts in turning intentions into actions
At Kivi, we are not only pioneers in CTV, we are your strategic partner to maximize your results. With Track Tv, we make every interaction with your brand count, transforming audiences into customers.
Ready to take your retargeting strategy to another level? We are here to make it happen.