Kivi and VIDAA USA Announce an Exciting New Strategic Partnership to Bring Highly Valued Home Screen Inventory to Market on Hisense, Toshiba, JVC, Hitachi, and Smart TVs of over 50 other brands in Colombia, Chile, Peru and Argentina.
[New York, May 20, 2024] – Kivi, a leading Streaming Television Solutions company, and VIDAA USA, the fastest-growing Smart TV platform of 2023, are thrilled to announce a strategic partnership aimed at revolutionizing the way advertisers buy new display inventory on Smart TVs of over 50 brands in three markets in Latin America.
This new partnership will begin with Kivi having exclusive sales rights to “Home Screen” inventory in Colombia, Chile, and Peru in addition to standard Connected TV media, as well as the entire VIDAA video inventory in these three countries and Argentina. The “Home Screen” is the first screen that users see when they power on their television where navigation menus and content recommendations are displayed.
This collaboration brings together Kivi's expertise in monetization and VIDAA's renowned smart TV platform to create an unparalleled opportunity for Advertisers to “Own” the experience each time a user powers on their Connected Television or opens the Home Screen to navigate to their favorite app or content. Through this partnership, both companies will work closely to integrate Kivi's monetization expertise seamlessly into VIDAA's smart TV ecosystem, enhancing Advertiser awareness and providing users with simple call-to-action functionality.
"We are excited to embark on this journey with VIDAA," said Chris Monteleone, CEO of Kivi. "This partnership represents a significant milestone in our mission to redefine the future of how Advertisers interact with Users in the Connected TV world. By combining our many years of experience, we will redefine how Connected TV users interact with Advertising in this fast-growing sector of the Video market."
VIDAA's CEO, Guy Edri, said about the partnership: "At VIDAA, we are committed to offering our users the best-in-class smart TV experience and our partners the option to reach over 27 million across the globe. Partnering with Kivi allows us to leverage their expertise and understanding of the market while providing them valuable real estate on the most prominent screen in the home."
This strategic partnership marks the beginning of an exciting chapter for both Kivi and VIDAA as they work together to innovate and elevate the smart technology landscape. By joining forces, they are poised to set new standards for user experience and drive technological advancements in the industry.
For more information about Kivi and VIDAA, please visit www.kivi.tv and www.VIDAA.com .
VIDAA is a technology and innovation company whose main product is the VIDAA Smart TV OS and Content Platform. VIDAA was founded by the Hisense Group and other investors in March of 2019 with the objective of building a market leading Smart TV OS and Content Platform that places the consumer at the center of the experience.
VIDAA is headquartered in the Atlanta, Georgia, USA, with offices and staff spread across China, Poland, UK, Israel, Germany, Netherlands, India, Switzerland, Brazil, Malaysia, and Slovenia.
KIVI TV - Meet Smart Advertising
The first Connected TV ad tech company that empowers media buyers with the best technology to manage how, when and where their brands will be seen in the new era of TV.
Founded in 2022, Kivi operates in the United States and Latin America, focusing on Spanish and Portuguese language Connected Television. The company is headquartered in New York with offices in Bogota, São Paulo, Mexico City and Buenos Aires.