Introducing our product: Track TV. This innovative service will allow brands to measure and optimize geolocated traffic with unprecedented precision.

Smart Geolocation: KIVI and Locala the key to successful campaigns 

At KIVI, we are always looking for ways to give our clients a strategy that breaks away from traditional digital marketing. Today, we are excited to announce our new partnership with Locala, a company founded in 2011 that allows brands to control where and when they reach consumers. A strategic partner that will boost our geolocation capabilities and offer a competitive advantage for brands looking for more accurate and effective insights in their campaigns. 

With this collaboration, we are introducing our product: Track TV. This innovative service will allow brands to measure and optimize geolocated traffic with unprecedented accuracy. But what does this really mean for brands and how can they benefit from this partnership? Here we explain the three key points. 

1. Track TV and the new geolocation in CTV 

Track TV is our solution for measuring geolocated traffic in CTV, which provides detailed metrics on ad-generated visits.  

In a region where Mexico leads with 67% of CTV consumption, followed by Argentina with 61%, brands need this accuracy to optimize their investments. Track TV tracks ad views and the impact on store and ecommerce traffic, redefining the measurement of campaign success. 

This level of geolocation not only improves ad accuracy, but provides detailed metrics of actual CTV impact. Brands can now gain clear insights into the physical traffic they generate, opening up new opportunities to maximize ROI. 

2. KIVI + Locala: actionable data to optimize your campaigns 

The partnership with Locala takes our measurement capabilities to a new level. Locala is a leader in geolocation data, which means we can offer our clients hyper-precise targeting, customized to region and specific user behavior in LATAM.  

This means that brands can know exactly how many people interacted with their ads and how many made a physical visit, which is crucial in a context where more than 95% of CTV households in the region have consumed streaming services in the last month. 

With this synergy, brands will be able to know how many people saw their ads on CTV and how many of them took action and visited a point of sale. This is the kind of data that transforms campaigns and provides the clarity that marketing teams need. 

3. Powering the future of geo-localized marketing  

KIVI and Locala join forces to improve the accuracy of current campaigns and redefine the future of marketing in LATAM. Through Track TV, we will help brands anticipate trends and adapt their strategies in real time.  

Brands that integrate our solution will be able to offer more personalized experiences, optimize their marketing budgets and maximize their market impact. CTV is no longer just a platform for ads; it is the new strategic hub for those who want to stay one step ahead. 

The future of geolocation is here and we are building it together!