CTV (Connected TV) has changed the way we consume content, not only in what we watch, but also in how we watch it. In this blog we explore the most common devices and their different consumption models.  

Kivi Guide: key devices to connect with your audience  

CTV (Connected TV) has changed the way we consume content, not only in what we watch, but also in how we watch it. From Smart TVs to smartphones, and with a variety of monetization models such as OTT, AVOD and SVOD, the world of streaming has become a paradise of options.  

In this blog we explore the most common devices and their different consumption models.  

Smart TVs: the kings of streaming  

Smart TVs are the most obvious starting point when it comes to CTV. These TVs come with integrated internet access and applications such as Netflix, YouTube, and Disney+, all from a giant screen and with impressive image quality.  

Brands like Samsung and LG lead the market, as more than 80% of households already have at least one Smart TV, making it the perfect device for those looking for convenience and a complete experience.  

CTV devices: turning your TV smart  

External devices are another popular way to access streaming platforms . Some of the most widely used include:  

Roku: The company has more than 70 million active users worldwide, standing out for its intuitive interface and compatibility with thousands of apps.  

Amazon Fire TV: With direct integration to Prime Video and other services, this device already has 150 million users worldwide.  

Google Chromecast: This simple device allows streaming content from the mobile or computer to the TV. It is currently one of the most preferred for its ease of use.  

Apple TV: If you are an Apple user, Apple TV gives you access to a high quality 4K experience and its streaming service, Apple TV+.  

Android TV: Devices such as Nvidia Shield and TVs with integrated Android TV have their own interface, services and in-app purchases.  

Smartphones and tablets: TV in the palm of your hand  

Although many people prefer the big screen, mobile devices are also part of the CTV experience. According to an eMarketer study, 55% of CTV users also consume content from their phone. What's interesting is that many young people, especially Gen Z, consume more content this way, with an average daily usage of 4 hours on mobile devices for streaming.  

Gaming consoles: beyond gaming  

Xbox: In addition to offering immersive gaming experiences, the Xbox provides access to a variety of streaming services. Users can easily switch between playing games and watching their favorite shows or movies.  

PlayStation: PlayStation has evolved from a gaming console into a versatile entertainment system. Its integration of streaming services makes it possible to enjoy a wide range of TV shows, movies and online video content.  

Conclusion  

With a focus on platforms and devices that dominate the CTV market, such as Roku, Amazon Fire TV, and Apple TV, Kivi is positioned to lead the way in creating ad campaigns that not only capture attention, but also generate real ROI.  

The combination of accurate data, advanced targeting, and real-time analytics puts Kivi in a leading position to innovate and transform the way brands interact with their consumers in the digital age.  

What are you waiting for to connect with your audience in an effective and personalized way?