Connected TV is revolutionizing the way brands connect with their audiences. Here are five reasons to include CTV in your advertising strategy and maximize your brand's impact.

5 reasons to incorporate CTV into your advertising strategy 

Connected TV (CTV) is revolutionizing the way brands connect with their audiences. With impressive reach and precise targeting capabilities, CTV offers a more efficient and engaging platform than traditional methods.  

Currently, more than 62% of viewers in Latin America are using CTV devices, underscoring the rapid expansion of this medium in the region. As traditional TV loses ground to streaming platforms, CTV becomes an indispensable tool to reach consumers in an effective and personalized way. 

Here are five reasons to include CTV in your advertising strategy and maximize your brand's impact: 

1. Accurately targeted audiences 

With CTV, you go beyond traditional targeting methods. Now you can target specific audiences based on data such as location, interests, consumption habits and devices used. The result? Ads that reach the right people at the right time. 

For example, in Latin America, 92% of CTV users prefer to watch movies, while 85% enjoy series. With this data, you can personalize your campaigns to resonate with your audience's interests. 

2. Memorable advertising experiences 

3. Greater control over performance 

Unlike traditional advertising, CTV offers detailed, real-time metrics to measure the success of campaigns. From impressions and completion rates to conversions and retention, you have access to data that allows you to adjust and optimize your ads more effectively and quickly. 

For example, according to IAB figures, CTV platforms allow brands to measure ad effectiveness through KPIs such as click-through rate (CTR), complete view rate and direct attribution to purchases. Compared to linear TV, this allows campaigns to be optimized with greater precision, adjusting strategies in real time to maximize performance. 

4. Adaptability to consumer trends 

5. Higher ROI and profitability 

With its ability to reach specific audiences and generate measurable results, CTV advertising offers a significantly higher return on investment.  

According to Statista projections, the global CTV market will reach $17.25 billion by 2029, growing at an annual rate of 13.2%. This growth reflects the increased effectiveness of advertising campaigns and consumer satisfaction, making CTV one of the best options for brands looking to maximize their ROI. 

Your brand in the new era of advertising 

Incorporating CTV in your campaigns represents an opportunity to position yourself as a leader in a market that continues to transform. Don't miss the opportunity to connect with your audiences like never before and get ready to be a protagonist in the evolution of digital advertising.